Lucky Number 7

Lucky Number 7

The Nexus 7 delivers the finest experience we’ve seen yet from an Android tablet. Photo by Ariel Zambelich/Wired

Note to all tablet makers not named Asus: This is how you make a 7-inch tablet.
The Nexus 7, the first tablet to wear Google’s Nexus brand, sets a new standard for smaller slates, proving that just because it isn’t as big as Apple’s iPad doesn’t mean it can’t be just as useful, as fast, or as fun. If you’ve been on the fence about Android, or tablets in general, this is the tablet you’ve been waiting for.

If you’ve been on the fence about Android, or tablets in general, this is the tablet you’ve been waiting for.

While the Nexus 7 isn’t a full-on iPad-killer, it far out-classes anything else offered in the 7-inch category, and most 10-inch tablets too. The Nexus 7 does this by offering smartly designed, powerful hardware and the best Android tablet experience to date. For those who only use their gadgets to surf the web, check e-mail, play games and update their social media feeds, the Nexus 7 might be an even better choice than an iPad, given how much easier it is to carry around.
But the feature that will probably be the most enticing to consumers is the price. The Nexus 7 sells for $200 with 8GB of storage. That’s the same price as the Amazon Kindle Fire and Barnes & Noble’s Nook Tablet at the same storage capacity. If you want a bit more room to download HD movies, music, games and apps, you can get the 16GB version for $250. At these prices, the Nexus 7 is frankly a steal when you compare it to what else is out there at the same cost.
The 1280×800 IPS touchscreen is beautiful. It’s the best display I’ve seen on a 7-inch tablet, and almost as good as the Asus Transformer Pad Infinity and the third-generation iPad. It’s not quite Retina display quality, but with a pixel density of 216ppi, it’s very close. Colors are balanced without being over-saturated, a common issue on many mobile devices nowadays, particularly those from Samsung.
Also absent are any software performance problems. Where the Fire and Nook suffer from unresponsiveness, slow animations and stuttering screens, the Nexus 7 screams. In fact, Google’s tablet responds as quickly and scrolls as smoothly as just about any tablet I’ve seen, no matter the size. It feels as fast as Asus’ larger Transformer tablets, and it performs as smoothly as the iPad, even when playing high definition games such asShadowGun or playing back HD movies.
Basically, the Nexus 7 is a beast. Navigating around Android 4.1 Jelly Bean (yes, this is the first Jelly Bean tablet) is super clean. There’s no hesitation on the part of the Nexus 7 when loading magazines, books, apps, video, games, music or web pages.
This can be attributed to Nvidia’s 1.2GHz Tegra 3 quad-core processor — yep, this is the first quad-core 7-inch tablet, too. Alongside that is a 12-core Nvidia GPU and 1GB of RAM. The only noticeable delay comes when you first turn on the Nexus 7. There’s a lag of a few seconds while your content loads into the interactive home screen widgets pre-installed by Google.
The widgets show you what content — books, music, magazines, movies and TV shows — is available in the Google Play store for you to consume, via either streaming or downloading.

The various widgets give you a taste of what’s on offer from Google Play. Photo by Ariel Zambelich/Wired

These widgets make extensive use of cover art, so they are colorful and attractive. They’re easy to use, expanding and contracting as you cycle through the various options. Most importantly, they reduce a lot of the friction around finding stuff in Google Play, both for content you’ve already purchased, as well as enticing new options. The widgets are very much “in your face,” and they clearly suggest that Google intends to be your go-to destination for buying, renting and streaming digital media.
The Fire and the Nook — the Nexus 7′s primary competitors, which also follow the “device as content portal” philosophy — also offer an array of entertainment options on their home screens, but Google’s arrangement is far prettier to look and less intrusive. Amazon Fire’s shows a cludgy carousel of content, and even that’s better than the random assortment of book covers found on the Nook’s home screen.
These Google Play widgets come installed by default on every Nexus 7, but you can easily remove them and use a fully customized Android home screen of your own design. If you’re not into buying content from Google, you can download Amazon’s apps and get your stuff there. You can still get Netflix, or Hulu for video. Rdio, Mog, Spotify, Pandora and other music streaming services are there, too. This isn’t a user experience that forces you to buy all your content from one storefront.