New Data: The Correlations Between Social Sharing and Inbound Links

New Data: The Correlations Between Social Sharing and Inbound Links

Posted by danzarrella
Over the past few years, the topics I’ve researched, written, and spoken about have evolved. One of the most common questions I’m still asked about is the relationship between social media sharing and SEO performance. Thanks to Rand and his awesome team at SEOMoz, I got access to their Mozscape API and was able to actually start to answer these questions in a scientific way.

To complete this analysis, I compiled a database of more than 25,000 URLs that had been shared at least once on the three major social networks (Facebook, Twitter and LIinkedIn), were at least a month old, and had at least one incoming link.

First, I looked at the relationship between the number of times a URL was Tweeted and the number of incoming links it had pointing to it. I found a convincing positive relationship. Those URLs that got more Twitter love, also got more link love.

Secondly, I looked at Facebook and found, somewhat unsurprisingly, almost exactly the same effect. Facebook popularity is related to inbound link popularity for URLs.

Finally, I looked at LinkedIn sharing. Of course the numbers are much smaller here due to sharing activity being much more common on Twitter and Facebook, but I still found another positive relationship.

For all of the “big three” social media networks, I found that social sharing had a positive relationship to incoming links pointing to a URL. This result is basically what I expected to see. However, when I took a step back and compared the actual Pearson’s Correlation Coefficient of the sharing on the three networks to inbound links, what I found was surprising.

While all three networks did have a positive correlation, the strength of the relationship was strongest for LinkedIn. So, while LinkedIn may be the least obvious choice for sharing activity, it is still incredibly important for marketers also interested in SEO performance.
Looking for more insights into online marketing? Don't miss the free webinar on August 20th with Rand from SEOmoz and Dharmesh from Hubspot: The State of SEO and Internet Marketing in 2012.

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Mobi-Lens Phone Lens for Smartphones, Tablets and More

Mobi-Lens Phone Lens for Smartphones, Tablets and More

We have introduced several nice phone lens sets that allow to improve your phone camera, but if you want to use a phone lens on different devices, the following Mobi-Lens may be more suitable for you.


Mobi-Lens is a versatile universal lens kit designed for smartphones, tablets, laptops and more. As we can see from the images, the lens kit features a unique, portable design, and comes with a plastic universal clip in order that you can conveniently apply the lens onto your smartphone, tablet, laptop or other mobile devices. Moreover, using the integrated 2-in-1 wide angle/macro lens or a fisheye lens, you can easily take more awesome photos than a normal rear camera on your smartphone, tablet or other mobile devices. After the break, check out the demo video first.
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iSteel iPhone Stand

iSteel iPhone Stand

Don’t like a bulky protective case covering your iPhone 4, but need a kickstand for entertaining? Take a look atiSteel iPhone stand, maybe it can meet your requirements.


Rolling Ave’s iSteel is an ultra portable, practical iPhone stand designed for iPhone and iPod touch. As we can see from the images, the iPhone stand features compact, lightweight and sleek design, and is constructed of rugged stainless steel for durability. Just mounting it on the bottom of your iPhone, the iPhone stand is able to hold your iPhone in landscape or portrait viewing mode, moreover, the iPhone stand supports four different positions, and opens up to 60 degrees. No double, you can comfortably enjoy your movies, FaceTime, games and more. Apart from that, it can protect the 30-pin connector from duct and splash.


The iSteel iPhone stand is priced at $24.99 USD. If you’re interested, jump to Rolling Ave for more details.

Additionally, if you need other options, you might like to check the 8-bit handstand phone stand and more via “iPhone stand” tag.
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MEMOME! Concept USB Flash Drive

MEMOME! Concept USB Flash Drive

No doubt, you need a computer or other devices to check the contents in your USB drive, but maybe in the near future, the rule will be changed with the help of the MEMOME! USB flash drive.

MEMOME! is an innovative and practical design concept by designer Jui-Min Huang. As we can see from the images, the concept USB flash drive features paper-like arc design for comfortable grip experience, most importantly, with the help of E-paper image retention, MEMOME! USB flash drive allows you to memo information on surface via magnetic force without energy. Of course, you can also conveniently check the info on the surface without needing to plug the USB drive into your computer. After the break, check out the images of the 2012 iF Design Talents entry.

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Padintosh iPad 3 Case

Padintosh iPad 3 Case

No doubt, the new iPad is much more powerful than retro Apple Macintosh. But if you want to disguise your new iPad as that old machine, the Padintosh iPad 3 case can help you.

This is a unique designed protective case for iPad 2 and the new iPad. As we can see from the images, the one-piece, form-fitting new iPad case features a classic Apple Macintosh design on the surface to show your live to the original Macintosh, and the hardshell construction protects the iPad 2 or iPad 3 from bumps and scratches. Apart from that, the iPad 3 case is compatible with Apple Smart Cover, and the custom cutouts allow you access to all buttons and functions of your iPad.

The Padintosh iPad 3 case is priced at $24.99 USD. If you’re interested, jump to ThinkGeek for more details. Additionally, if you need other options, you might like to check the Snoopy iPad 3 case and more via “iPad 3 case” tag.

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How to Create and Send Email Newsletter For Free

How to Create and Send Email Newsletter For Free

 

 

 

There are many paid options provided by many email newsletter providers, but if you can send one from your Gmail, Yahoo, Hotmail and any other free email account, you can reserve more of your budget on other items.

If you are looking for a better managed newsletter services with tools to monitor your email campaign, go with the paid service, but if you are looking to just send a newsletter to a couple of friends you will love this tutorial.
We’ll guide you on how to save your very own newsletter template as an HTML template and start sending them, with the help of CampaignMonitor.
Recommended Reading: 9 Tricks To Design The Perfect HTML Newsletter

Start with Email Template in Photoshop

If you have an Idea how you want your newsletter template to look like, you can start working with Photoshop. Otherwise, you can download a template from many free email template provider. There are no specific width and height of an email template, but to make sure it is compatible and readable on any email without breaks, we suggest you set the width size at not more than 650px. There are however no limitations on heights, so that parameter is up to you.

Email Template

You can be as creative as you like with your email template, but bear in mind, with more creative elements included, there will be more work in slicing each element. The template that we will be using has only a few simple elements: a header, photo, lines and text for the benefit of this guide.

Fonts selection

You can definitely use any type of font available on your Photoshop. But if you are to create a newsletter, it is advisable to use web fonts such as Times New Roman, Arial, Georgia and such. Otherwise, use your special fonts, but save them as images, rather than as stext.

Try to limit having to save too many images in your template, as this will only make it larger and hence load slower.

1. Slice your email template

In this guide, we will be using an edited version of free email template by CampaignMonitor. Download it here to follow with this tutorial.
Now when you are ready with your email template, open with Photoshop, select Slice Tool and start slicing every element of the template.

In this process, you have to slice every single space, text, line and image.

When you slice a text, make sure you select the exact size, do not leave any extra space in the text area. For empty spaces, slice them in one big slice, but separate them in squares.

The next tool you need to use with Photoshop is the Slice Select Tool. Use this tool to fix every single sliced element in your template. Make sure every line is connected, don’t leave any empty area without slicing them.

With the Slice Select Tool, zoom your template and check every single slice you made, make sure every line are connected and fixed.

The result will look like this.

2. Save as HTML template

When you are ready with your sliced template, go to File and select Save for Web & Devices.

A window with saving options will pop up. Firstly, double-click on your image element and name it so you can easily recognize the image file when it is saved. Click OK after you have named them.

Next at the top right corner of the popup window, set the image type as JPEG from the dropdown menu. The quality can be set to 60 or 80. If you set the quality to 100, the image quality will be maximum but it will make your template heavy.

Now click on the Save button at the bottom of the window.

A new popup window will appear. Here, select the destination where you want the file to be saved, then change the format to HTML and Images and set the Slices to All Slices.

Next, under the Settings dropdown menu, select Other.

Another popup window will appear, under the HTML section, make sure the choices under ‘Formatting’ are as below; the same for the ‘Coding’ section.

Now from the HTML dropdown menu, select Slices, and select Slice Output to Generate Table and set the columns as the following.

Now from Slices, go to Saving Files from the dropdown menu, go down to ‘Optimized Files’ section and checkPut Images in Folder and set the image folder’s name. The default image folder will be ‘images’. Then click‘OK’.

Clicking OK will bring you back to the previous popup window, now click Save.

After you press the save button, open up the location folder where you saved the file to, and you will see the html and images folder containing sliced images already saved for your email template.

Open the ‘.html’ file in your browser, and you will see that your newsletter has now been converted into an HTML template.

3. fix HTML, Change text image to web fonts

At the end of the following steps, you will get the finalized email template in HTML format. You can alsodownload them here for your reference.
All elements in the HTML newsletter are saved in images, that include all text. Now you need to convert the text images to web fonts. To do that, open the ‘.html’ file with HTML editor. In this example, I am using Dreamweaver.

Click on the header and check on the highlighted HTML.

The HTML will be something like this;
<img src="http://media02.hongkiat.com/create-send-email-newsletter/NewsLetter_Slice-12.jpg" width="408" height="47" alt="">
Now delete every line that’s highlighted, alternatively, click on the header image and press delete. Once deleted, you will see the area filled with the default background color.

Now go back to Photoshop, check the header’s font details. You need to get the font type, color and size.

Once you get the details of the font, enter the header text in the header area of the template, and include the font details too. In my example, my header text HTML is as follow:
<td colspan="5" style="background-color:#ffffff; font-family:Georgia, 'Times New Roman', Times, serif; font-size:41px; letter-spacing:8px;">ABC Newsletter</td>
The HTML line above has ‘style’ included. That is where you define your background color, font family, font size as well as letter spacing. Try to fill the text space with suitable letter spacing and font size; make sure it does not break your template.

Now you need to repeat the same process for every text in your template. Make sure all text images are transformed into web fonts and avoid unnecessary images in the HTML.
Next one is optional, but you can set the newsletter to center, add the alignment in <table> section.
<table id="Table_01" align="center">
To review your final template, open the ‘.html’ file on your browser;

4. Send HTML as newsletter via Gmail

Now here’s a little trick to get you to send your HTML email directly from Gmail. To get this done, you actually need to upload the newsletter folder to your web server, but in case you don’t have one, lets get it done with Dropbox instead.

1. Register a free account with Dropbox, and then install the app to your PC or Mac so you can skip the uploading process over the Web. Let the app do the uploading for you.
   
2. The email template you created was saved in a folde. Copy the folder, and paste it in the Public folder found in your Dropbox (Dropbox > Public).
   
3. Now, locate your ‘.html’ file in the folder, right-click and select Copy Public Link.
   
4. Once you select ‘Copy Public Link’, the link will be saved in your computer memory. Paste this link to your web browser, then open it as a web page.
   
5. You need to copy the content of this newsletter, so use your keyboard and press Ctrl + A to select all and then Crtl + C to copy the whole content (for Mac, use Cmd + A to select all and Cmd + C to copy)
6. Open your Gmail, click Compose to get a blank email, click your mouse in the text field and then pressCtrl + V to paste your newsletter in the email content field. Mac users can press Cmd + V
   
7. Your newsletter now appears as your email content. Enter the subject and email address and send out your first email newsletter!

Conclusion

As long as the newsletter HTML folder is still saved in your Dopbox Public folder, your recipient will be able to view your newsletter correctly, but once you remove the folder, the link will be broken, and the recipient will only be able to view the text. I hope you can follow this tutorial on how a basic HTML newsletter can be created with Photoshop then sent in HTML form via Gmail. If you have other ways, do share with the rest of our readers.
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A Camera That’s Learned to Share

A Camera That’s Learned to Share

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Samsung NX210 with its 18-55mm kit lens attached. Photo by Jackson Lynch/Wired

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To say Samsung’s latest compact system camera offering is “feature-packed” seems like an enormous understatement. The new NX210, the company’s latest mirrorless interchangeable-lens model, inherits the 20-megapixel APS-C CMOS image sensor from its brother, the NX200, which was introduced less than nine months ago. However, the NX210 has been outfitted with a bunch of upgrades: quicker continuous shooting (claimed 8fps over the NX200′s 7fps), an optional cable release, an external microphone and — the biggie — Wi-Fi connectivity that enables speedy photo and video sharing either to the web or to your smartphone.
The look and feel of the 210 is identical to the 200. It’s edgy, determined and purpose-built. It lacks the smooth rounded corners typical of the average point-and-shoot. The wave-like bulge that makes up the grip is both gracefully executed and very comfortable. It juts forward just enough to give your hand plenty of purchase without detracting from the aesthetic essence of the piece. The controls on the top and back of the body are clean and simple. The video “go” button is perfectly placed for right-thumb access. The software interface is one of the best in the compact system camera space, and it’s easily seen through the bright and punchy 3-inch AMOLED screen. The display is clear at almost any angle, and it’s even easy to read in bright sun.

While it’s compelling enough as a picture-taking machine, an extra selling point for general consumers is the camera’s capabilities as a picture-sharing machine.

For stills, the best shooting option has always been RAW — it harvests all the image data available from the sensor and allows the user to make the bulk of the creative choices after the fact. Unfortunately, RAW image processing is a bit problematic for the NX210. Not that it can’t do it, it’s just that the processor is ponderously slow. If you’re going to be making extensive use of the camera’s built-in Wi-Fi sharing options, or you’re not inclined to muck about with your pics too much, then JPEG should be your default.
The NX210 is workman-like in delivering sharp and detailed stills at ISO 1600 and below. When the ISO jumps to 3200 and above, however, Samsung’s strong noise reduction algorithms stomp on detail and sharpness.
There’s a nice hidden focus feature when you flip to “manual” on the lens barrel: a slight twist of the focus ring boosts the display’s magnification by 5x for accurate focus and then switches back to normal perspective when the shutter button is depressed slightly. It’ll surprise you the first few times, but this feature is more than a little handy both for stills and video.
Samsung claims the NX210 will shoot eight frames per second in continuous AF mode. However, I was hard pressed to get that many because the AF often struggled with moving images and panning. This is not so much the camera’s fault because, like other compacts, the NX210 utilizes a phase detection auto focus (AF) system that rivals DSLRs in speed and accuracy. Actually, it rivals DSLRs under most circumstances, but not when it’s required to follow quick action and achieve consistently sharp images.
While it’s compelling enough as a picture-taking machine, an extra selling point for general consumers is the camera’s capabilities as a picture-sharing machine. Samsung has loaded the NX210 with Wi-Fi connectivity and on-board web sharing options.
It’s awfully easy to e-mail pics and videos to anyone, and you can also upload directly to Facebook, Picasa, YouTube and Photobucket. Samsung has also created two smartphone apps called MobileLink and Remote Viewfinder. The MobileLink app provides instant sharing of images and videos to your phone, and the Remote Viewfinder app offers a remote shutter release and timer, as well as resolution and flash adjustments. Both are functions you’ll adopt quickly. There are versions of each app for iOS and Android.
Like most of its competitors in this realm, the NX210 makes pleasing video. It’ll produce five flavors, ranging from full 1080p (16:9) to the lightweight, web-friendly 640×480 or 320×260 varieties. Samsung layers in a little extra by offering all-manual video controls and options for quick playback and slow-mo.
Samsung’s designers have made one glaring omission to the NX210′s control center: direct access to flash adjustments. Normally positioned at 3, 6, 9 or 12 around the circular Smart Dial, Samsung has chosen to bury the flash function’s controls in a menu that takes a minimum (if you really know the camera) of five clicks to find. That thumb/menu dance equals lots of wasted time and potentially lost photo opportunities. It seems insignificant, but the inability to easily change the flash settings and adjust its intensity on the fly definitely hamstrings this camera.
Save for the flash adjustment blunder and the high-ISO softness, the NX210 does most of what you could ask for in a mirrorless interchangeable compact — it makes good stills and video, it’s easy to hold, and it has a tack-sharp and crisp (even in the sun) OLED screen with a software interface that is truly easy on the brain.
To do better in the interchangeable compact realm, you’re going to have to spend a fair bit more for the likes of the Olympus OM-D EM-5, a Sony NEX or Lumix GX series — none of which have Wi-Fi. So in spite of its flaws, and especially if you’re the “social” type, the NX210 is an excellent camera for showing off more of your life in living color.
WIRED Solidly built metal casing. Design is both aesthetically pleasing and very comfortable to shoot with. The 18-55mm kit lens is optically stabilized for better images at slower shutter speeds. In manual focus mode, LED display automatically zooms to the focus point so you can achieve a more accurate focus. Lots of smart filters and a good panorama shooting mode.
TIRED No built-in flash. No flash control button, so you’ve got to use the function button and then scroll to the flash icon to change or adjust the flash output. Slow RAW processing. The Wi-Fi functionality would benefit from a touchscreen. Android apps aren’t compatible with many phones and tablets.

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